Baby, It’s Cold Outside – Update
FOR IMMEDIATE RELEASE – December 10, 2018
Contact: Brian Figula, Program Director – 96.5 KOIT
“BABY, IT’S COLD OUTSIDE” IS BACK ON BAY AREA RADIO
96.5 KOIT has returned the song Baby, It’s Cold Outside to its Christmas music playlist. After hearing from thousands of Bay Area listeners via polling, phone calls, emails and social media, KOIT has concluded that the vast majority consider the song to be a valuable part of their holiday tradition, and they still want to hear it on the radio.
After KOIT began its 100% Christmas music programming on November 16th, the station received complaints from some listeners regarding the song’s lyrics. On Monday, December 3, KOIT Program Director Brian Figula opted to place the song on hold while seeking further listener feedback. The decision to pause on the song received extensive coverage from local and national news organizations.
“KOIT’s listeners have spoken, and the overwhelming message is they do want to hear Baby, It’s Cold Outside on our station, as they have throughout the years,” said Figula. “More than seven out of every ten listeners who responded said although some lyrics of the song may reflect a different era and a different sensibility than today, still they love the tradition and history of the song, and want to hear it as part of their holiday season.”
“At KOIT, we always listen carefully when our listeners take time to comment. In this case, it was very obvious what they wanted us to do.”
About Bonneville International Corporation: 96.5 KOIT is owned and operated by Bonneville International Corporation. Bonneville International is a legacy broadcaster dedicated to informing, entertaining and uplifting its audiences. Founded in 1964, Bonneville currently owns and operates 21 radio stations and one TV station. Headquartered in Salt Lake City, Bonneville is a subsidiary of Deseret Management Corporation, a for profit arm of The Church of Jesus Christ of Latter-day Saints. For more information about Bonneville International, please visit www.bonneville.com.