You’re probably thinking, “what do you mean’ new ketchup’?” Well, Heinz is deciding to add more vegetables to their ketchup.
Think of this like raising a kid who won’t eat veggies and sneaking in veggies in other ways. I feel like this what they’re trying to accomplish, haha.
The new ketchup is made out of tomatoes, carrots, and butternut squash, and 25% of the ketchup is made up of those added vegetables. It also has zero corn syrup and 25% less sugar than regular ketchup.
Heinz also claims they were able to maintain the same distinctive taste. Hmmm…I’m going to need proof of this.