Why would you pay $650 for shoes worth $20?

It was a JOKE! Bust some people took it very seriously when a so called “high end” new shoe store sent out chic  grand opening invites to big spenders in LA. The joke was on them!  A great advertising  strategy? Read more:

https://www.sfgate.com/news/article/Payless-shoe-ad-advertisement-video-fake-store-13431706.php

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