Your Kid Could Be Life’s Next “Mikey”
By 965koit on April 12, 2019
One of the most famous ads in history is the one for Life cereal with a little kid named “Mikey” who hates everything but then tries Life cereal and “HE LIKEY!” The ad came out in 1972 and ran for more than 12 years. Now YOUR kid can be MIKEY.
Quaker, the company behind Life is looking for the next Mikey to reboot the commercial. Kids have to be between 4 and 8 years old, boys or girls and you have to submit a video of your kid reading a 4 line script that they have put up on their website. You can submit the video at LifeCastingContest.com by April 27th.