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38th Annual Celebrity Bell Ringing

The Salvation Army Kicks off the Holiday Season with 38th Annual Celebrity Bell Ringing Tradition at Macy’s Union Square

December 7 @ 10:00 am - 2:00 pm

The Salvation Army Kicks off the Holiday Season with

38th Annual Celebrity Bell Ringing Tradition at Macy’s Union Square

 Friday, December 7, 2018 10:00a.m. – 2:00p.m.

What:  The Salvation Army 38th Annual Celebrity Bell Ringing Day See some of San Francisco’s finest celebrities, media personalities, costumed characters, Santa, musicians, and more together in one location at Macy’s Union Square to ring bells at the 38th Annual Salvation Army Celebrity Bell Ringing Day on Friday, December 7, 2018 from 10:00 a.m. to 2:00 p.m. Kick off the season of giving as The Salvation Army spreads holiday cheer while helping families and individuals in need.  The Macy’s Geary Street entrance will provide local musicians opportunities to showcase their talent while giving back to others and encouraging the public to support a good cause. 

Who:   Celebrities, musicians, Bay Area media personalities, Santa, costumed characters, San Francisco Giants’ mascot Lou Seal, The Salvation Army Brass Band, and more!

 Celebrities include: 

Swoop Unit; Nigel and Clive and the British Invasion; KOIT’s Freska and Sue Hall; KBLX’ Kimmie Tee and Tom Sweeney, Doorman of Sir Francis Drake Hotel.

 Where: Macy’s Union Square (majority of celebs stationed at Geary Street entrance)

When: Friday, December 7, 10:00am to 2:00pm

 Why:  To raise awareness and support for The Salvation Army’s programs and social services helping San Franciscans in need.

History:   In the winter of 1891, Salvation Army Captain Joe McFee put a crab pot on the San Francisco docks and asked citizens to “keep the pot boiling” by making donations so he could feed needy San Franciscans at Christmas time.  These days, we all know this “crab pot” as The Salvation Army Red Kettle, seen on city streets around the world during the holiday season.

In 1980, Chief of Protocol for the city of San Francisco Charlotte Shultz (then Charlotte Swig), created the event to bring together many of San Francisco’s community leaders to ring bells for The Salvation Army. San Francisco Chronicle Columnist Herb Caen wrote about the inaugural event, noting Charlotte’s remarkable talent for raising money and awareness for the city’s most vulnerable men, women, and children. The Salvation Army recently honored Shultz at the Holiday Luncheon for her energy and enthusiasm as the Army’s most dedicated volunteer.

December 7, 2018
10:00 am - 2:00 pm

Macy’s Union Square
170 O'Farrell St
San Francisco, CA 94102